Blog and podcast advertising

Blog, podcast and RSS feed advertising are the fastest-growing segments in alternative media, according to a study released recently by research firm PQ Media.

I think podcast advertising is going to be a huge force in the advertising market. It seems like everyone has a podcast - politicians, musicians, television personalities, etc. Because podcasts exist for every interest, advertisers have a way to reach very specific demographics.

My favorite podcast is from Tim Gunn, the mentor on Bravo's designer reality show, Project Runway. Gunn's podcast is very serious and I find his voice calming even when I am not particularly interested in what he is saying.

I think that is part of the appeal of the podcasts. As a society, we are listening to traditional radio and television news programs less. Having a regular voice to dispense new information about any new topic we are interested in is comforting as well as entertaining.