Mobile advertising

Mobile advertising is a growing phenomenon.

For the last few days, I have noticed thin trucks driving advertising PPO health insurance plans. While these trucks provide a very visible message and seem to run during peak traffic hours, I can't help but think that some mobile advertising is inherently wasteful.

The billboards are hard to ignore, but what about the pollution each truck is releasing into the air? The trucks are also contributing to gridlock during rush hour. Gas prices reaching nearly $3 a gallon may make this method of advertising only available when gas prices are affordable.

Despite my personal feelings, I think mobile advertising will continue to grow. It is an untapped market, especially with recent crackdown on what traditional billboards can and cannot show.

And now I can’t seem to forget that PPO was voted the best health insurance by US News and World Report for the third straight year.